Yea I covered that cat in peanut butter; what seems to be the issue?

Some times you need to take things to the next level.  Some times the old way just doesn't get the job done.  Some times that haircut that you got in ninth grade with the steps on the side because of MC Hammer just doesn't work in your job interviews any more.  Some times you have to change. 

Experiential marketing feels the same way.  Change or die it screams.  Die or change it restates.  Death or do what I say it re-emphasizes.  And in a way, that is what experiential marketing is about; survival.  In a world where things have such a stronger tendency to die than to stay alive we need to do everything - yes, I mean actually everything - to stay alive.  Wash your neighbor's driveway.  Steal your wife's care and don't tell her about it until after she's reported it to the police.  Cover your cat in peanut butter and then throw it over the fence into who ever has the most dogs in your neighborhood.  If you don't try something - you can't know if it works or doesn't.  So try it all, and yes, try experiential marketing while you're at it.  Because the old stuff, this me-me-me marketing is out.  It's time for a change, and that change could or could not be within your budget.