In Washington DC, people need a limousine service to get around. I mean, people in Washington DC aren't like you and me. They are important. They have places to get and they have things to do. Maybe they need to run to the White House for tea with someone in the Oval Office - yea - the OVAL OFFICE. Ever heard of it? Or maybe they need to go to the gas station to buy some Purple Stuff to drink with their breakfast? These kinds of things don't only happen to you and me, they also happen to rich and important people.
Because the limousine service in DC exists in such a different market than the rest of the country, aka it works with politicians, you need to have options that other places don't necessarily have, like a fax machine. All Washington DC limos should have at least 3 - 5 fax machines. Politics is all about right now, and fax machines are the most current and rapid means of communication. With out a fax machine you might as well be cut off from the world when you're a politician.
Another thing you're going to look for in a limousine service if you are a politician is a limo with your face on the side of it. That's why the perfect DC limousine service would have a picture of every politician's face so when they want a limo, they can always find it again when they go into some place. They just have to look for a limo with their face on it. It really simplifies things. If it was possible I'd say that every limo should have the face of whoever is renting it on the side all the time.
When you're a politician you always need to be letting people know you're out there. That you're just like the common man with the only difference being that you get paid 5 -20 times their salary and get a summer vacation every year. A good way a limousine service could help the politician to keep this on the top of the public's mind is to rent a limo with a flier distribution system. You'd load a PDF file, and then the limo would have 6 high speed printers on the roof that would print out those fliers right while you drive. Not only that the wind will carry those fliers to the American public and let them know that you are out there. That you know who they are and what they need.
The other thing that a limousine service needs to keep in mind is that politicians are stressed individuals. They have a lot to take care. There are people counting on them. That isn't an easy thing to handle. That's why a good limousine service would install one of those airport chairs into the limo as well, you know, the massage chairs? One minute of massage for a dollar? Five minutes for two, or something like that. You could put a massage table in there along with a masseuse but we don't need any more rumors for the politician and what happens if the limo has to stop abruptly? The politician would shoot off the table like a rocket and the only way to prevent that would be to strap him down and if you do that you will basically have constructed a lethal injection table for the guy. Turns out no one wants that in a limo.
While there are other ideas on how to target the politician market I'm pretty sure that all the other ideas are bad. Like terrible. Keep it simple: a fax machine, six printers, and an airport/mall massage chair.
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